Blog — The Burnette Agency

Atlanta

Photoshop vs Lightroom

Photoshop vs Lightroom

If you are new to photography or are simply doing research to find out what editing programs to buy, there are several things to take into consideration when going to purchase them. Learn the basics about Adobe Creative Suites through our Atlanta-based photographer. 

Art vs. Design

Art vs. Design

Art and design. What’s the difference? Learn from our photographer how these components are more different than you think, and how you can use these elements in your social media and public relations. 

What’s the Difference Between a Typeface and a Font?

When I took my first typography class in college, I had no idea that there was a difference between a typeface and a font. Turns out, many people don’t know there is a difference. But it’s actually quite interesting, and is an essential piece of knowledge for a designer.

Here’s the basic idea:

A typeface is a family of fonts – let’s use Gotham for example. Within the family of Gotham lies its fonts distinguished by weight and style, such as Gotham Book, Gotham Light, Gotham Thin Italic, Gotham Narrow Light, etc. In traditional print times, the classification of a font also depended on its point size, since printing presses had to buy type plates. Now, the term font doesn’t necessarily include point size.

Gotham

Let’s break it down:

Typeface: Gotham

Font: Gotham Narrow Light 

Typeface: Chronicle Display

Font: Chronicle Display Light Italic

Today, many people use the terms typeface and font synonymously, but as a designer, knowing the difference is a huge help. For brands, it can be important to signify a specific font as representative of your brand instead of an entire typeface. For example, depending on the company, it may not be on-brand to use both a thin and a black font within a typeface. If you’re working with a designer, it will help them in creating on-brand material if you make this distinction! 

3 Tips For Better Lighting

3 Tips For Better Lighting

Photographers in Atlanta have great opportunities for natural for their work. Learn how you can optimize your natural light, and take amazing photos during the "Golden Hour" with tips from our Photographer. 

What To Know About Facebook Retargeting Ads

What To Know About Facebook Retargeting Ads

Target your customers in specific areas such as Atlanta or Tampa, with our introduction to Facebook retargeting ads. Learn how you can utilize your business's social media accounts, and gain new customers!

Is Your 'News' Newsworthy?

Is Your 'News' Newsworthy?

Every business believes their story is newsworthy, but journalists may think otherwise, especially in a large city such as Atlanta. Find out if your story is really front-page worthy, and how you can get it there with the help of our public relations experts. 

Tips For Using Color In Design

Tips For Using Color In Design

Utilizing color can be tricky in design when dealing with different clients. Discover proper uses of color on social media and public relations content as well as other graphic design tips from our experienced Graphic Designer!