If you don’t take the time to invest in proper brand imagery, why would I take the time to invest in your brand? Simple as that. People in today’s society are visual. They want to touch, feel and experience what you are selling. But if they aren’t close enough to feel the tangible components of your brand, your brand imagery must stand in as a strong placeholder.
Let’s face it, you don’t have control over what customers say, or even how they feel, but you can control what they see. Brands that don’t take the time to generate strong imagery suffer because they are not generating any sort of desire/want for their products. And we are talking about more than product shots here. We need lifestyle shots. Are you selling a dress? I don’t want to see the dress on the hanger or an a mannequin. I want to see it on a real person. Are you selling cigars? Then I want to see a man sitting with his friends playing cards and having a nice drink. You want your brand to have a correlation with a certain type of lifestyle and certain type of feeling. That is what is going to make your brand messaging effective.
You can tell me all day that you have a great product! But If I can’t see what you’re selling, I’m not going to buy it. And if I can’t attach a feeling or emotion to it, I may not give it a second look. Do your brand a favor and take more than just product shots of your inventory. It’s not going to entice anyone to make your product a part of their lifestyle and you aren’t doing your brand any favors.
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