Social media connects the world in more ways than we can imagine - families, customers to clients and even pets to their owners! For a PR Agency not to possess a team well-versed in social media etiquette in today's market is like shooting yourself in the foot.
Avoid these 5 major mistakes that could make or break your brand's image at all costs:
1) Lashing Out At Rude Customers
- We've all been there: Jason felt mistreated during his last interaction with your company, and he's ensuring the whole world knows about it via a Google Review (with extra exclamation points.) Even if you think they deserve it, reciprocating vulgarity will only taint your image even more.
2) Mentioning Politics and Religion
- As much as these topics bring people together, they just as easily create giant fissures between folks. Nobody wants to hear you rant about how your opposing party is evil and such. Posting about such things will surely result in losing a significant chunk of your audience.
3) Using Tragedies as a Marketing Tool
- This one requires you have a pulse to comprehend... and that's about it. Companies never seem to learn that trying to capitalize on tragic events - even with good intentions - can leave people feeling bitter towards the brand. Have some decency and avoid this blunder.
4) Unattributed Material
- Our 4th Grade Language Arts teachers demanded we cite our sources for a very good reason. If someone put their literal or even metaphorical blood, sweat and tears into their craft, they deserve recognition. Not crediting content is a surefire way creative minds won't work with you.
5) Unedited Content
- And the simplest yet most "head-desk" worthy mistake of them all: In the name of Ronald Ulysses Swanson's sumptuous mustache, please proofread your content before posting it. Once you've proofread it, do it again. It doesn't matter if your free co-worker is annoyed. No typos, please.
If you would like to learn how the Burnette Agency can help grow your brand awareness and social media presence please email us at info@theburnetteagency.com or call 404-850-2081.
