Life events are a big deal. It’s the premise of why we use social media. We want to share the things that are happening in our lives, receive feedback, suggestions and dare I say praise! But life events is so much more than just posting on social media. From a business perspective, the life events tool can be a great way to target customers. This might be easier for some industries than others but all industries should focus on making sure this is a part of their overall strategy.
Being able to target people based on what they have going on is advertising gold. If you know someone is getting married, in need of a new home, or looking for that perfect dress for a special occasion, doesn’t it make the sale that much easier?
There are so many demographics and ways to target on Facebook but we often find that companies are not taking advantage of the Life Events targeting demographic. They get so wrapped up in wanting to receive the largest reach that it becomes the only thing they focus on. You can easily connect to a huge audience, but it is more important to connect to the right audience. Just because there are millions of people in Atlanta doesn’t mean they are interested in your latest product.
When you are getting ready to post about your ads online, make sure to take the time to think about if a life event makes sense for your brand.
If you are looking for more information on how to build a stronger social media presence we would love to hear from you. Our Atlanta based social media and public relations team is just an email or a phone call away! You can reach us via phone at 404.850.2081 or shoot us an email at info@theburnetteagency.com
