Socializing with your customers on social media should be a key component of your media marketing strategy. We’ve stressed the importance of engagement on social media, but many businesses do not know what that looks like in action. Social Media Marketing for businesses should be about creating and strengthening relationships with other people online. Below we have outlined the best ways to engage with followers, and truly be “social” on social media.
Narrow Your Networks
We’ve said it before and we’ll say it again: the social media platforms you choose to use for your business depends on your business goals. There is no need to be active on ALL social media platforms simultaneously. To be active and engaging with your followers, start by selecting the best platforms for your business and focus heavily on them. Spend your time educating followers about your products and services and be entertaining. Use your selected platforms to look for opportunities to jump into conversations that genuinely interest you and relate to your business.
Be Selective
Being social on social media starts with connecting with individual people that you have a real interest in getting to know better. This means that rather than following or connecting with random people online, consider being selective about who you connect with. The idea behind being particular in who you follow is that each person that you connect with should bring something to the table. Whether this person is a potential customer that might be interested in your goods or services, or this person provides valuable information and insights of their own on your industry, start connecting with people that you genuinely want to talk to and learn from or teach.
Create Valuable Content
This may seem like a no-brainer, but in order to have followers engage with you on social media, you must create content that is of substance. Before making a post, ask yourself, “Does this resonate or connect with my followers and encourage them to engage?” If you are unsure of the answer, consider holding off on posting it. What good is putting out content that nobody sees or is interested in? With a small business, you want to ensure you are speaking to the customers. To create valuable content, start by finding out what topics or issues your audience wants to learn more about and mold your content around it.
As you can see, the task of being social on social media is truly an art. It takes time, and trial and error to execute successfully. If you are running a business and want to leave the engagement on your social media platforms to the professionals, please don’t hesitate to reach out. Contact The Burnette Agency by email at info@theburnetteagency.com or by phone at 404-850-2081.
