With the COVID-19 pandemic and everyone stuck at home, people have turned to all kinds of outlets to stay busy. One major trend that has grown since the shelter in place orders is mainstream digital art on social media. For many, content is at an all-time low when it comes to capturing photos for their feed. Social media users are having to get creative with their types of content in order to stay active during these times. One creative outlet for many has been digital art.
Digital art takes form in many different ways, but recently the most common has been digital illustrations. Odds are you’ve likely seen them before on Instagram or Pinterest. Illustrations are when people turn regular images into digital drawings. You can transform just about anything into a digital illustration, and with the help of the app “Procreate” it is fairly simple to do. Procreate is an Ipad app that allows you to be as creative as you want to be. You can insert images and trace over them to turn photos into digital drawings, or you can start from scratch and doodle or draw whatever you want.
Digital art and graphic design can often seem intimidating and something only professionals can do, but with new design apps and user-friendly programs, anyone can learn to create digital art on a small scale. It certainly won’t be professional-level work, but it’s perfect for adding a personal touch to your own Instagram page. It is easiest to begin on an Ipad, and with the app Procreate you can get started with the help of a few tutorials. In no time you’ll be drawing old photos and posting them all over your social media accounts.
Another great thing about digital illustrations is that you can turn photos already on your feed into fresh content. You can make it match your aesthetic perfectly, and people love to see how creative you get with your drawings. They are often re-shared and see high engagement rates. Users love to see your creativity shine, and it is a refreshing change of pace in the typical photo-heavy Instagram feed.
If you are looking for creative ways to change up your page or have any other questions on how to use social media to the best of its abilities, email us at info@theburnetteagency.com or give us a call at 404.850.2081.
