Social e-commerce is on the rise and it is inevitable. Consumers are becoming increasingly comfortable with the idea of shopping online, specifically through social media. With the number of targeted ads growing rapidly, it’s becoming more difficult for consumers to deny the ease of shopping right from their Facebook or Instagram timelines. Customizing your Facebook product carousel by price, shipping or significant details can cater to different target audiences, gaining the ability to sell to multiple different demographics as opposed to one. You can never be sure which selling feature is the most important and now retailers can spread different messages to different audiences.
This is great news for starting retailers hoping to gain traction on social media. Investing money into your marketing strategy, specifically in social media ads, will be beneficial and here’s why. Some brands that began utilizing the Instagram shopping feature saw an increase in traffic by 1,416%. When a consumer sees the ad targeting them specifically with a big “buy now” button or a free shipping label they’re less likely to look elsewhere for a similar product. Also, and perhaps most importantly, five-hundred million users, on average, spend 1.5 hours on social media per day, that’s a huge window of opportunity to put your products right in the palms of their hands.
Social media advertising is the perfect merge of showing and selling your product. It allows you to turn your creative photos and designs into shoppable images on Instagram. This creates the opportunity for your ad to blend seamlessly among other posts in your consumer’s timeline. You can not simply rely on your commerce site anymore. 60% of Instagram users say that Instagram is where they go to find new products.
