Among the many ways you can advertise your brand, podcast spots are unfamiliar territory to many of us. The truth is, podcast ads work and here are a few reasons why you should consider adding this into your budget! From widespread reach to a more attentive group of listeners, you can’t go wrong with looking into podcast advertising.
Higher Household Income
Your podcast listeners are ready to buy. On average, monthly podcast listeners are reported to have higher household income than the average US population. 51% of podcast listeners have a household income of $75,000+, the US average is 38%.
Highly Educated
Monthly podcast listeners are reported to have higher education than the United States’ average. 61% of podcast listeners have a 4-year college degree or higher The national average for the United States with that same level of schooling is at 44%.
High Reach
There are 90 million Americans, ages 12 and up, listen to podcasts each month. That’s a huge part of interested and active buyers that your brand could be missing out on.
High Brand Recall
Out of the 90 million podcast listeners, 80% were able to name the advertised brand they heard on the episode and 61% have bought a product or service from a podcast ad. Podcast listeners are very attentive, they have no other distractions and are focused on each message that is being presented to them. A lot of times, if a script is natural, the ads will blend seamlessly with the rest of the episode.
Looking into podcast advertising could be a great move for your brand, especially with a 29% increase in listeners from previous years! For more questions dealing with the best way to get your brand heard, contact us at info@theburnetteagency.com or call us at 404.850.2081.
