Instagram officially launched its API (application programming interface), and businesses across the country are rejoicing. The announcement from Instagram is a huge deal for brands looking to integrate strategic campaigns on the fastest growing social media platform. Instagram took the social world by storm a few years ago and has continued to grow exponentially since.

This new announcement also means that companies no longer have to work with sales reps to gain access. Automating and tracking ad campaigns will be simple and efficient with this new feature. Now, companies both big and small will be able to target the platforms more than 300 million users. And it gets even better! A shop now button and carousel ad features are being introduced for advertisers to integrate into their campaigns.

Get your fingers ready! We have a feeling you will be swiping through a significant amount of ads on your favorite social platform in the very near future.

For more information about The Burnette Agency or to receive assistance with your social media or communication efforts please send us an email at info@theburnetteagency.com -