Having a strong web presence and an e-commerce strategy is becoming increasingly essential for businesses across all industries in the 2018 market. Even if you are primarily a brick and mortar business, an e-commerce website opens up your potential to reach new customers outside of your geographical location, as well as allow local shoppers to frequently browse your selections before coming to visit you in-store. But, how do you know which e-commerce platform would be best for you? At The Burnette Agency, our number one favorite platform to recommend and use with our clients is Shopify, for these three reasons:

1. Capabilities/Functionality:

When it comes to functionality, Shopify is well rounded and has just about everything you need to successfully run your e-commerce store! With Shopify, you can process/ship orders, sell across multiple channels, like Pinterest, Facebook, and more, promote your products through Google Shopping, update your home page easily, add products, create collections, as well as so many other amazing capabilities!

2. Themes:

Shopify has a multitude of themes to choose from that are specially tailored for businesses in different industries, so you are sure to find one that will fit with your business! There is a small selection of free themes, as well as wide selection of beautiful themes available for purchase between $100-200.

3. User Friendliness:

One of the most important features to look for when choosing any website development platform is user friendliness! Shopify makes is extremely user friendly when it comes to managing your online store and your orders. From payment processing to shipping, you can complete a customer’s order in just a few clicks! You can also easily create discounts for your store, add new products, upload new web banners, and so much more!

Are you a brick and mortar business in Atlanta ready to expand online, or interested in moving your current e-commerce store over to Shopify? We can help from start to finish - contact us today!